As a professional marketer, I’ve often been asked about the best way to grow an online following (so much so, that I’ve actually decided to put this up online as a reference so I don’t have to keep answering the same question over and over again, haha).
Read MorePerhaps the real takeaway from all of this is: that which glitters isn’t always gold, and it’s important to think outside of the box using logic and reasoning for a more effective, faster, cheaper and arguably healthier solution to your problems.
Read MoreSo, do you like free? Accept that your data will be mined and monetized for advertisers and the platform to make money.
Do you like privacy? Then get ready to pay a premium for a more protected service in the long run.
Beliefs arise out of what we have been taught, experienced, read, or conceptualized, and this only gets compounded over time through either consistent direct experience or confirmation bias. In effect, what we choose to believe will be reinforced by what we seek out or what we are presented with.
Read MoreWhat you say online can and will forever be used against you. Who you are online and what you do online matters. We are all now being judged by who we are online more stringently than we once were back when the internet first came out in the 90s.
Read MoreI would suggest lumping your blog content themes into each one of the buckets in the funnels above, then seeing where the content overlaps; ultimately, allowing you to decide how much of a loss you are willing to take with regard to not having your content be seen.
Read MoreSure, you can deconstruct the general idea of selling into many different component parts, but at the end of the day, I truly believe that all sales (everything is a sell when you think about it) comes down to three simple steps: Educate, Inspire, Call-to-Action.
Read MoreMuch like mentalism, marketing requires being able to read your audience and steer them down an intended path using cues, roadblocks or even outright commands.
Read MoreIt's not the clothes; the concepts; or the ideals, that will make you any better, but the actual practice of recognizing that you already are something much greater than what you readily think you are.
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