Most businesses, in the end, are and will forever be run by people no better than you or I—all it takes is some start-up capital, extra cash to fix your mistakes, and the funds to hire people (like me) who will make your business run more smoothly for you.
Read MoreSo, do you like free? Accept that your data will be mined and monetized for advertisers and the platform to make money.
Do you like privacy? Then get ready to pay a premium for a more protected service in the long run.
Don’t let the adjectives fool you—business is just business. The thing is, we can often get caught up in the sound of things that we tend to forget that at the heart of a business’ operation is a simple set of core principles.
Read MoreI would suggest lumping your blog content themes into each one of the buckets in the funnels above, then seeing where the content overlaps; ultimately, allowing you to decide how much of a loss you are willing to take with regard to not having your content be seen.
Read MoreSure, you can deconstruct the general idea of selling into many different component parts, but at the end of the day, I truly believe that all sales (everything is a sell when you think about it) comes down to three simple steps: Educate, Inspire, Call-to-Action.
Read MoreAside from figuring out the best way to build a product or service that is ready for market, all businesses primarily run off of two things: Marketing and Accounting.
Read MoreThough these systems seemed highly futuristic and potentially improbable at the time, I realize now, as we embark on 2020, that UOIT was simply ahead of its time.
Read MoreSocial media is but a small window into the real. A very thin slice of the reality of the situation. If you like thin slices, but not the whole lemon, then you’re in for a rude awakening when social media is gone altogether…
Read MoreFailure may be inevitable, but having your wits about you and learning to adapt is not. Always keep both eyes open and use foresight to see where things are all headed.
Read MoreThe thing is, whether we like it or not, we’re all selling something. In essence, we’re all selling our ideas and our perfected viewpoint of the world around us that we wish to manifest.
Social media and online branding is just another avenue to help us make that sale.
Read MoreSearch Engine Optimization, or SEO as it’s so affectionately called in the industry, is a bit of a misunderstanding. All marketers, businessmen and CEOs want to know is, “how can we effectively optimize our search engine standing so that we appear at the top of the search results in Google?” when they should really be asking, “how do I make my company more relevant to the end consumer?”
Read MoreThe problem with creativity is that everyone is creative. And, because of this, most people who are so self-centred around their own self-identified narrative, thinking that they are the best, are often not open to the ideas of others—resulting a highly myopic view for an idealized potential reality.
Read MoreThe truth is, we have a greater propensity to believe in brands (especially new brands) that have a larger, more engaged following. Why does this work? Word of Mouth.
Read MoreFar too much emphasis often gets placed on the “building your own dreams” part, but we fail to ever take into account the person that just wants to “enjoy the dream.”
Read MoreMany times during business, we are faced with difficult situations in which we must figure out our way around; whether it be addressing an issue, receiving a payment, or managing a client.
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