As a professional marketer, I’ve often been asked about the best way to grow an online following (so much so, that I’ve actually decided to put this up online as a reference so I don’t have to keep answering the same question over and over again, haha).
Read MoreSocial media is but a small window into the real. A very thin slice of the reality of the situation. If you like thin slices, but not the whole lemon, then you’re in for a rude awakening when social media is gone altogether…
Read MoreThe thing is, whether we like it or not, we’re all selling something. In essence, we’re all selling our ideas and our perfected viewpoint of the world around us that we wish to manifest.
Social media and online branding is just another avenue to help us make that sale.
Read MoreThe truth is, we have a greater propensity to believe in brands (especially new brands) that have a larger, more engaged following. Why does this work? Word of Mouth.
Read More...it does seem as though we've all, in fact, entered into our own episode of Black Mirror.
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