A true master of his unique and incomparable craft (much like Jimi), Skrillex changed the face of music forever and made everyone become unwitting fans of post-hardcore, emo music.
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The faster you learn to get into these states, the better you are able to perform at whatever it is that you are doing. Instead of splitting your energy, your attention, your focus, on multiple different things; you are better able to give all of that to your chosen task.
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Though fleeting, that truly is the trick. To see beyond yourself is one of the greatest cures to anguish that we so rarely enact because we are too caught up in what we, our selves, believe.
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Personally, learning to use a camera has been the biggest asset in my entire career and life in general. As human beings, we’re all looking for a good story, and being able to create and capture amazing visuals is one aspect to being able to tell one yourself.
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Sure, you can deconstruct the general idea of selling into many different component parts, but at the end of the day, I truly believe that all sales (everything is a sell when you think about it) comes down to three simple steps: Educate, Inspire, Call-to-Action.
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Aside from figuring out the best way to build a product or service that is ready for market, all businesses primarily run off of two things: Marketing and Accounting.
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Though these systems seemed highly futuristic and potentially improbable at the time, I realize now, as we embark on 2020, that UOIT was simply ahead of its time.
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To preface this article, I’d first like to say that I am not a sports fan. I don’t follow any major sports (outside of the UFC, which is questionable for even being a sport in the first place), so I really had no idea what was going on at the time.
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Honestly, sometimes I just watch the words that come out of my mouth, and the proceeding facial expressions of the person listening to me, and it makes me chuckle.
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Perhaps the most impressive thing about the internet is its growing ability to bridge the gap between those that know and those that do not. Knowledge is the most valuable resource and it should be free for those willing enough to look hard enough—which I did.
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So, which do you want yourself to be—Player 1 to your own life experience, or just another NPC living out the rat race, being yet another cog in the grand machine?
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Any life experience that you may have; any thought; any emotion; any realization; anything and everything—is all happening within you. ‘You’ are the totality of your own life experiences and the gatekeeper for how you perceive the outside world moving all around you.
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Social media is but a small window into the real. A very thin slice of the reality of the situation. If you like thin slices, but not the whole lemon, then you’re in for a rude awakening when social media is gone altogether…
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Failure may be inevitable, but having your wits about you and learning to adapt is not. Always keep both eyes open and use foresight to see where things are all headed.
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As humans, we rely on heuristics to help us problem solve. We require imaginative foresight—assumptions—guesses—social heuristics—to help guide us in what we are going to do next.
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In the end, it’s not about having a death wish—it’s about having a life wish.
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The thing is, whether we like it or not, we’re all selling something. In essence, we’re all selling our ideas and our perfected viewpoint of the world around us that we wish to manifest.
Social media and online branding is just another avenue to help us make that sale.
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Search Engine Optimization, or SEO as it’s so affectionately called in the industry, is a bit of a misunderstanding. All marketers, businessmen and CEOs want to know is, “how can we effectively optimize our search engine standing so that we appear at the top of the search results in Google?” when they should really be asking, “how do I make my company more relevant to the end consumer?”
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